In the 2012 ESA's Gamer Study, they have released that the average video gamer is no longer thirteen years old and male. They have now stated that the average gamer is about thirty years old. Also, there are more female gamers (37 percent) than there are boys 17 and younger playing (13 percent).
What do you think of this new study? Do you think that the video game companies are going to have to change up their marketing strategy so that they can keep up with the ever-changing gamer statistics?
ESA's Gamer Study
What do you think of this new study? Do you think that the video game companies are going to have to change up their marketing strategy so that they can keep up with the ever-changing gamer statistics?
ESA's Gamer Study
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